Who Gives a Crap is a new brand of toilet paper that gives 50% of its profits to build toilets and improve sanitation in the developing world. Their cheeky, pun-filled approach to cause marketing is refreshing and effective—they’ve already surpassed their fundraising goal on indiegogo. They also get bonus points for using the ‘Always Sunny’ theme.

I once interviewed Simon via skype for my grad school thesis. I could only see him from the waist up so I guess I’ll never know for sure whether or not he was wearing any pants…

When he’s not sitting on the toilet raising money, Simon is busy running his other social venture—Shebeen, a nonprofit bar that sells exotic beer and wine. Profits from each sale support a development project in that drink’s country of origin.